This is Marketing By Seth Godin

 

Credit: This is Marketing By Seth Godin

Overview

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. Credit: This is Marketing.

Surrounded By Idiots By Thomas Erikson

 

Credit: Surrounded By Idiots

Overview

You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots’, communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people. Surrounded by Idiots is an international phenomenon, selling over 1.5 million copies worldwide. It offers a simple, yet ground-breaking method for assessing the personalities of people we communicate with – in and out of the office – based on four personality types (Red, Blue, Green and Yellow), and provides insights into how we can adjust the way we speak and share information. Erikson will help you understand yourself better, hone communication and social skills, handle conflict with confidence, improve dynamics with your boss and team, and get the best out of the people you deal with and manage. He also shares simple tricks on body language, improving written communication, advice on when to back away or when to push on, and when to speak up or shut up. Packed with ‘aha!’ and ‘oh no!’ moments, Surrounded by Idiots will help you understand and communicate with those around you, even people you currently think are beyond all comprehension. Credit: Surrounded By Idiots.

Lean Thinking

 

Credit: Lean Thinking

 Overview

Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century that supersedes the mass production system of Ford, the financial control system of Sloan, and the strategic system of Welch and GE. It is based on the Toyota (lean) model, which combines operational excellence with value-based strategies to produce steady growth through a wide range of economic conditions.
In contrast with the crash-and-burn performance of companies trumpeted by business gurus in the 1990s, the firms profiled in Lean Thinking -- from tiny Lantech to midsized Wiremold to niche producer Porsche to gigantic Pratt & Whitney -- have kept on keeping on, largely unnoticed, along a steady upward path through the market turbulence and crushed dreams of the early twenty-first century. Meanwhile, the leader in lean thinking -- Toyota -- has set its sights on leadership of the global motor vehicle industry in this decade. Instead of constantly reinventing business models, lean thinkers go back to basics by asking what the customer really perceives as value. (It's often not at all what existing organizations and assets would suggest.) The next step is to line up value-creating activities for a specific product along a value stream while eliminating activities (usually the majority) that don't add value. Then the lean thinker creates a flow condition in which the design and the product advance smoothly and rapidly at the pull of the customer (rather than the push of the producer). Finally, as flow and pull are implemented, the lean thinker speeds up the cycle of improvement in pursuit of perfection. The first part of this book describes each of these concepts and makes them come alive with striking examples. Credit: Lean Thinking.

The Sweaty Startup By Nick Huber

Credit: The Sweaty Startup By Nick Huber

 Overview

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.

In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win. Read more at Harper Collins.

Never Flinch By Stephen King

 

Credit: Never Flinch By Stephen King

Overview

When the Buckeye City Police Department receives a disturbing letter from a person threatening to “kill thirteen innocents and one guilty” in “an act of atonement for the needless death of an innocent man,” Detective Izzy Jaynes has no idea what to think. Are fourteen citizens about to be slaughtered in an unhinged act of retribution? As the investigation unfolds, Izzy realizes that the letter writer is deadly serious, and she turns to her friend Holly Gibney for help. Meanwhile, controversial and outspoken women’s rights activist Kate McKay is embarking on a multi-state lecture tour, drawing packed venues of both fans and detractors. Someone who vehemently opposes Kate’s message of female empowerment is targeting her and disrupting her events. At first, no one is hurt, but the stalker is growing bolder, and Holly is hired to be Kate’s bodyguard—a challenging task with a headstrong employer and a determined adversary driven by wrath and his belief in his own righteousness. Featuring a riveting cast of characters both old and new, including world-famous gospel singer Sista Bessie and an unforgettable villain addicted to murder, these twinned narratives converge in a chilling and spectacular conclusion—a feat of storytelling only Stephen King could pull off. Credit: Never Flinch.

The First 90 Days By Michael D. Watkins

 

 

 

Credit: The First 90 Days, Michael D. Watkins

 

 

The First 90 Days, Updated and Expanded: 

Proven Strategies for Getting Up to Speed Faster and Smarter

 

Overview

Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

In this updated and expanded version of the international bestseller The First 90 Days, Michael D. Watkins offers proven strategies for conquering the challenges of transitions--no matter where you are in your career. Watkins, a noted expert on leadership transitions and adviser to senior leaders in all types of organizations, also addresses today's increasingly demanding professional landscape, where managers face not only more frequent transitions but also steeper expectations once they step into their new jobs. Read more here. Credit: HBR.

We Can Do Hard Things

 

Credit: We Can Do Hard Things

Every day, Glennon Doyle spirals around the same questions: Why am I like this? How do I figure out what I want? How do I know what to do? Why can’t I be happy? Am I doing this right? The harder life gets, the less likely she is to remember the answers she’s spent her life learning. She wonders: I’m almost fifty years old. I’ve overcome a hell of a lot. Why do I wake up every day having forgotten everything I know?

Glennon’s compasses are her sister, Amanda, and her wife, Abby. Recently, in the span of a single year, Glennon was diagnosed with anorexia, Amanda was diagnosed with breast cancer, and Abby’s beloved brother died. For the first time, they were all lost at the same time. So they turned toward the only thing that’s ever helped them find their way: deep, honest conversations with other brave, kind, wise people. They asked each other, their dearest friends, and 118 of the world’s most brilliant wayfinders: As you’ve traveled these roads—marriage, parenting, work, recovery, heartbreak, aging, new beginnings—have you collected any wisdom that might help us find our way? Read more here. Credit: Penguin Random House.

The Power of Mattering By Zach Mercurio

Credit: The Power of Mattering; Zach Mercurio

 

Overview 

Your people have a fundamental need to be seen, heard, and valued.  Increasingly, people report feeling overlooked, ignored, and underappreciated at work. Simply put, they don't feel like they matter to their leaders or organizations—and it's taking a toll. This hidden epidemic of insignificance is fueling a mental health crisis, intensifying loneliness, and, for organizations, driving disengagement, turnover, and low performance. The good news is that leaders can learn the skills to ensure that everyone around them feels valued and knows how they add value at work. Through a captivating exploration of the emerging science of mattering and drawing from hands-on work in hundreds of diverse industries and organizations, researcher and speaker Zach Mercurio reveals how mattering to others is a fundamental—yet often overlooked—requirement for thriving.

He introduces a simple yet effective framework for making daily interactions with your people more meaningful:

Noticing: the practice of seeing and hearing others
Affirming: the practice of showing people how their unique gifts make a difference
Needing: the practice of showing people they're relied on and indispensable

Filled with practical advice, helpful exercises, and inspiring real-world examples, The Power of Mattering equips leaders at all levels with the tools they need to revitalize their teams—and entire organizations—by showing people that they matter. Credit: The Power of Mattering; Zach Mercurio.

Abundance By Ezra Klein and Derek Thompson

 

Credit: Abundance

To trace the history of the twenty-first century so far is to trace a history of unaffordability and shortage. After years of refusing to build sufficient housing, America has a national housing crisis. After years of limiting immigration, we don’t have enough workers. Despite decades of being warned about the consequences of climate change, we haven’t built anything close to the clean-energy infrastructure we need. Ambitious public projects are finished late and over budget—if they are ever finished at all. The crisis that’s clicking into focus now has been building for decades—because we haven’t been building enough.  Abundance explains that our problems today are not the results of yesteryear’s villains. Rather, one generation’s solutions have become the next gener­ation’s problems. Rules and regulations designed to solve the problems of the 1970s often prevent urban-density and green-energy projects that would help solve the problems of the 2020s. Laws meant to ensure that government considers the consequences of its actions have made it too difficult for government to act consequentially. In the last few decades, our capacity to see problems has sharpened while our ability to solve them has diminished. Credit: Abundance.