Credit: It's Not Supposed To Be This Way |
Authors by Sasha
Celebrating the Arts, Culture & Life | Author Insights
April 19, 2024
Best Selling 'It's Not Supposed to Be This Way'
April 13, 2024
The Power of Moments
Credit: The Power of Moments |
Overview
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? This book features captivating stories of people who have created standout moments: The owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers who beat a deadly health practice in one village by causing the locals to “trip over the truth.” The scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Excerpt Credit: The Power of Moments; Chip Heath; Dan Heath (HeathBrothers.com).
April 07, 2024
Unreasonable Hospitality
Credit: Unreasonable Hospitality |
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve. Credits: Unreasonable Hospitality; Will Guidara.
March 30, 2024
Supercommunicators by Charles Duhigg
Credit: Supercommunicators |
Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation. Communication is a superpower and the best communicators understand that whenever we speak, we’re actually participating in one of three conversations: practical (What’s this really about?), emotional (How do we feel?), and social (Who are we?). If you don’t know what kind of conversation you’re having, you’re unlikely to connect. Supercommunicators know the importance of recognizing—and then matching—each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. Our experiences, our values, our emotional lives—and how we see ourselves, and others—shape every discussion, from who will pick up the kids to how we want to be treated at work. In this book, you will learn why some people are able to make themselves heard, and to hear others, so clearly. Credit: Penguin Random House; Charles Duhigg.
March 25, 2024
Emotional Intelligence by Daniel Goleman
Overview
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny. Drawing on groundbreaking brain and behavioral research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart—and they aren’t fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood—with immediate benefits to our health, our relationships, and our work. Read more here. Credit: Daniel Goleman; DG Books.
March 23, 2024
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March 17, 2024
You Too Can Be Prosperous By Robert A. Russell
Credit: You Too Can Be Prosperous |
March 10, 2024
Burn Book, A Tech Love Story
Credit: Burn Book by Kara Swisher |
Overview
Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and prompted Facebook’s Sheryl Sandberg to once observe: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’”
While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent Internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking: All Things Digital conference, as well as pioneering tech news sites. Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovation that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally. Credit: New York Times; Amazon.
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