Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

August 17, 2024

Podcasting Do's and Don'ts on a Budget

 

Credit: Jake Hill

 

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"Podcasting - Dos and Don'ts on a Budget" market the basic principles of podcasting which offer a refresh of priceless ideas that can be leveraged by novice and intermediate professionals within the podcasting realm. Seasoned digital marketer Jake Hill provides a broad and detailed landscape of the podcasting field. Readers learn how to establish a podcasting platform by incorporating a few essential variables to get started as this unique digital asset can help businesses grow their brand, assist professionals establish authority in their field, expand the means of e-commerce sales growth, connect with untapped audiences waiting to discover new products and services, developing new auditory communities; etc. This essential guide is packaged with friendly formatting which also permits readers to take notes for self-reflection as they navigate through the dos and don'ts of podcasting. Even veteran podcasting professionals have benefited from revisiting these tips to refine their existing podcasting projects. Credit: AuthorJakeHill.com; HRB P.

June 03, 2023

Six Figures in School Hours by Kate Toon

 

Credit: Writers Series | Guest Kate Toon

Meet Kate Toon, a business and digital marketing mentor and an okaish parent. She's on a mission to help other business-owning parents avoid all of the mistakes she made when starting her business 14 years ago. Her soon to be released new book Six Figures in School Hours: How to run a successful business and still be a good parent is full of practical advice and tips to help parents save their sanity. (Out June 28th 2023). She's a seasoned podcaster, with three podcasts of her own as well she's made over 150 podcast appearances.  She joins us today to share real-life tips on how to be a parent to human babies and business babies, including to discuss her publishing experience as someone who has self-published and now also published with a third party publisher. Credit: Kate Toon.


February 17, 2023

How to Write a Book and Get It Published

 

Credit: Author Joseph M Lenard


​Joseph, welcome back to Authors by Sasha! What motivated you to write your latest non-fiction book "How to Write a Book and Get It Published"?
I love doing podcasts and so very grateful for all who had me on to discuss “Terror Strikes: Coming Soon to a City Near You” and many of them queried whether I’d return for a follow-up to discuss Writing and Publishing in general. Happy to do so, we talked about so many things not covered by others in generic “How to Publish on Amazon” type books. That was the impetus to then put it in print too. A chance for me to aid other “considering to become Published Author’s” as well as a “behind-the-scenes” look for avid readers as to “How do books get published and become available for me to buy/read?”

​How were you introduced to the craft of writing?

​I have the artistic/creative gene in me from my father’s side of the family. My father was the Founder/Leader of “Ted Lenard Jr. and The Polka Kings” whom from you can still found their three official vinyl 33rpm and 45rpm releases. I dabbled in music, but then we didn’t have the Internet to directly release materials like we do today. So, I moved on more-so toward poetry, jokes (I’ve had a few local professional comedians indeed adopt a few of them in their stage-routines), short-stories, novels, and the like published locally. I’ve written a lot over the years, just “Terror Strikes: Coming Soon to a City Near You” and now “How to Write a Book and Get It Published: Hints, Tips & Techniques” (HTWABAGIP) are Internationally Published.

As a writer hosting a collection of blogs, poetry and books, what factors determine the type of writing you will produce next?

I love this Question!! In HTWABAGIP outlined how everyone’s “process” can “vary” and there is no 100% correct way. I provide Hints, Tips & Techniques, for consideration; but at end-of-the-day one has to go with what is “comfortable” for them. And in these respects, my writings are generally inspired by, come to me in my, Dreams – inspiration can come from anywhere, anytime, however.
  
If you had to define your style of writing, how would you describe it?

​I jokingly say: HAPHAZARD! But seriously, I certainly intend to be “like no other” and along those lines in “Terror Strikes'' I introduced what no-one ever has before – not only the “Book within a Book'' writing style and formula, but shred the oft too used formulaic guidelines and added a “Blog within a Book'' as well as what I hope people find as “refreshing” and somewhat “different” style though Bowker “Score-It”TM Service said of, rates as, my Fiction writing like that of Dean Koontz. https://TerrorStrikes.info/scoreit But, of course, HTWABAGIP is Non-Fiction but covers all genres.
  
Joseph, your portfolio of creative work holds over two dozen copyrights. What do writers need to know about the importance of copyrighting their work?

​Yes, copyright is important legal protection. There is, however, a corner, what was previously held-up in courts; not sure it still would be, consider at own risk; and as discussed in https://tinyurl.com/WriteAndPublishSupplement (additional FREE ADVICE, not in the Book), called “The Poor Man’s Copyright” which is to at least send certified mail several copies in sealed envelopes (to keep sealed) that would then have the postmark on the package. Again, CONSIDER AT OWN RISK, where possible officially get your work copyrighted.

Some creators face writer's paralysis because they're overwhelmed with the pressure of becoming a #1 Best Selling Author. This impacts their ability to produce quality content that can be appreciated by the masses. What have you learned about the writing space once you achieved the #1 Best Selling Author milestone?

​It is a wonderful status to have, but do NOT put such pressure on yourself as to say if it doesn’t happen, you’re somehow “unsuccessful” in any-way-shape-or-form; as you can still sell plenty of copies without achieving such status. Write the best book you can, and then THE FREE MARKET decides!
  
The latest release "How to Write a Book and Get It Published" delivers guidance to writers to refine their craft. Please share an insight for each of the following references below? 
  
A writing hint: Have book buddies! You need family, friends, etc., to “bounce ideas off of” and as noted in the EDIT chapter – edit, edit, edit, the more eyes on it the better – things can often be overlooked even by hired/trained/professional editors.
  
A writing tip: As the saying goes, you’ve likely heard: write about what you know! Fiction is often based on some reality, variations upon actual locations, create “composite characters” made up from traits (physical, psychological) of/from people you know (NOT be 100% a real person, unless you’re writing non-fiction. Obviously, this is a “brief answer” and be sure to read the whole HTWABAGIP to delve further into the full/whole concepts.
  
A writing trick: A trick I used Writing HTWABAGIP was; since I’d discussed these things with podcasters; to take some shows, have them transcribed, denote from which show they came, and included portions in the Book.
  
Joseph, what were some of the creative writing courses that you enjoyed while developing your communication skills? Is there a specific type of course that you would recommend to audiences?

Yes, every book has to have a beginning, a middle, an end, and can and usually does not include everything. I could not go in-depth about writing itself, and each person’s style will be different. I suggest, if you’re just getting started, or perhaps have not written many pieces yet, attend a community school (public, private, whatever) creative-writing course to help with additional tips on how to develop your own style.
  
How has your writing technique evolved over the course of your writing career?

Times, of course, change, and language to some degree has adapted too (at least, slang, regional dialects, colloquialisms, etc.) but beyond that I try to stay “traditional” as possible with language and my “style” pretty much stayed the same. However, having said that, a sci-fi book is generally written differently than a romance novel – for sake of wide example; and indeed discussed in HTWABAGIP.
  
In your opinion, what aspect of writing needs more attention in today's age due to the subtle shifts in the realm of human communication?

I am only going to address this abstractly. Like I did, as a former I.T. guy, recognize we are in the Internet age, therefore most understand what a “blog” is and why I included such as a “variation from norms/standards” to be “different!” We’ve seen in our movies, presentation of information and plot points via social-media posts interactions; and some may want to include such in their book (especially, if targeting young adult audience)! As the saying goes: Know your Audience – and engage in what would attract them.
  
Based on your historical experience, what makes your contribution to the craft of writing unique?

Again, I’ve introduced the “Blog within a Book” which, who knows, is now “out in the literary world” and we’ll see how many may or may not want to adopt it as “something different and unique” versus (and your publisher and/or editor may give push-back, like mine did, but “Terror Strikes” was/is “my book” and something I insisted on keeping) as many in publishers are pretty “traditional” and “uncertain” (likely norms/traditions) breaking new/different ground.
  
What is the best guidance you've received when you started out your writing career?  

I indeed had “Creative Writing” type classes in high-school and at the college (other post-schooling) settings and they are going to stay in the “traditional” realm for the most part; it is then up-to-you how much “outside the box” you decide to go/get as part of your style. So, take peoples’ advice with “a grain of salt” as the saying goes – take my advice: YOU BE YOU!
  
Many people have a story inside of them that needs to be penned and read by audiences yet they hesitate to pen their thoughts because the writing corner is perceived to be a crowded space. What have you learned about the publishing space during the past few decades? 

Yes, true, absolutely a pretty much undisputed fact – the bookshelves at your local bookstore alone are crowded, and that is but a fraction of books available. Most books, these days, as much as I like to support local/small business and mom/pop shops, sold online are said to be 80%-ish all sold by/with/through Amazon. DO NOT LET THAT STOP YOU, write your best story, and let the free market (actual readers, not some advisor) decide if it will sell. There is a market for anything/everything – which is where there is a “MARKETING” chapter as once published you’re not done, time to promote and make people aware your book, what it is about, is available; indeed in that crowded space. But you are you, your book is yours, NOT another Author’s content – let people know you are an alternative to all the other “stuff” out there. Yes, there are a lot of books out there, more introduced weekly, however – people read lots of books, many often looking for “new/different” content, and some will make room for yours in their library.
  
What writing tip has contributed to your productivity in creating quality and time content for readers?

I’m sure those looking on, here, will understand. I can’t give away all the secrets here! LOL Please buy “How to Write a Book and Get It Published: Hints, Tips & Techniques” as I’m trying to make sure all know – this book goes well beyond just the “technical” how to put a book on Amazon. From conceptions, to ‘Writing, to Editing, to Publishing, to Marketing/Promotion’, and more therein.
  
Book covers are also discussed in "How to Write a Book and Get It Published". Some writers place a lot of emphasis on them while other writers discount their importance. How would you guide your mentees to understand the significance of book covers in the marketing process?

There is no 100% right or wrong answer – though most publishers will agree. You know the saying: Don’t Judge a Book by its Cover. That line is BUNK! Yes, judge people, as Martin Luther King Jr. says on “Content of Character,” however the first thing anyone/everyone sees it your cover – IT MUST GRAB THEIR ATTENTION, or they’ll never go to the back to see any synopsis or snippets to further attempt to entice them with/by (even if just online images, rather than physically holding it in a store). Then, hopefully, they may open it up (physically, or virtually if you’re offering a “sneak-peek” inside (which you should, where you can), to learn even more – potentially your “About the Author” or “About the Book” or your “Foreword” if you’ve had someone write one (which you should, as your “first review”) or potential “Praise for” section. All, of course, discussed the importance of in HTWAGAGIP.
  
From your observation, what are some common mistakes that novice writers make when working on their first book?

Insecurity! Remember the old Saturday Night Live “Stuart Smally” routine? Repeat “I am good enough” and GO FOR IT! Mistakes (aside from the obvious of mis-spellings and the like) can indeed also be a matter of opinion, everyone has one, that’s why we discuss Style (including a degree of Grammar usage), and again YOU DO/BE YOU – that is why you want to hire (and usually through a Publisher on their Staff) to aid with correction of mistakes/errors (while being sure you do not confuse “Style” and “Mistake” differentiations and what stays versus what indeed “Edit updates” you accept for/in YOUR BOOK! But, yes, early books, you will most likely want to “accept” most suggestions a professional editor is presenting in the edit phase of the process.
  
If you had to pen an additional chapter in your latest release, "How to Write a Book and Get It Published", what topic would you focus on and why?

​What a PERFECT question. I say in the book, and during every interview, no book is every really fully completed – there will always be things that could be changed, added, reworked, etc., but comes a point (but not early on) where (and why there is a chapter on) DEADLINES AND CONTRACTS come into play. And, why, in both my Internationally available books there is an ONLINE SUPPLEMENTAL INFORMATION links, and HTWABAGIP is no different – check out https://tinyurl.com/WriteAndPublishSupplement for more.

Joseph, please share with audiences the latest projects you're working on and how they can support your work.

There are indeed several and I’ll share the “Working Title'' (yup, you guessed it, see HTWABAGIP all about the distinction) of two: “So Tired” and “Living Hell” as well as so many others in my head a few that have “Story Outlines” (yup, see HTWABAGIP for more on that) started – where any and every book should start. HTWABAGIP, due to so many asking for Tips, Tricks & Techniques, got bumped ahead of those! Keep eye on my Author Website for more: https://JosephMLenard.us

March 09, 2022

#Business 'Welcome to the Show 1.0'


Credit: Author Rick Nuske

Overview
Book Published February 2022

Welcome To The Show 1.0 is the complete podcasting system for your business. Inside this easy-to-follow three-step system, you will find a complete step by step process that helps you find, attract, engage, and convert your ideal prospects. This book is a clear road map you need to successfully implement conversion-focused podcasting into your business, and is the consolidation of more than a decade working in the podcast industry serving customers, clients and patients from all walks of life and backgrounds. If you are looking for a book contains everything you need to stay on track so you get your podcast up and running quickly, Welcome To The Show 1.0 is for you. By the end of the book, not only will you have an evergreen resource that you can refer back to when you need to, but also, you'll know everything there is to know about this content-driven, outcome focused system specifically designed to help you build a better, more profitable business. Credit: GoodReads

Learn about Entrepreneur & Author Rick Nuske on Kreative Circle and ExecuPeaks.


February 17, 2022

CEO Dani Diarbakerly of KingPro Discusses Art 🖋️

 

Credit: Dani Diarbakerly, Founder KingPro

Dani, Welcome! Congratulations on being featured as the only woman selected by Screenprinting Magazine as a rising star for 2022 in the specialty graphics industry. Can you take us through memory lane when and how you were introduced to the graphic arts and screenprinting?

Of course! My first memory of being in a print shop was when I was a little kid. My birthday is at the end of January, and for one of my parties, I got all the kids a t-shirt that said “Happy Valentine’s Day” because it was the closet holiday. I remember going with my mom to the lady’s print shop down the street to pick out the shirts. I thought it was cool that her shop was in her garage, and she could make all these from her house.

You’re a self-taught artist in this niche space. What are the pros and cons of being a self-taught graphics professional?

A lot of people who teach themselves a trade and jump into an industry get imposter syndrome, and I’m no exception. When I first started designing, I was so insecure that I would never refer to myself as a designer or an artist. I wasn't sure if there was a whole bunch of information I didn't have or tools I wasn't using that everyone else was.

When I started printing, I was managing a shop. A consultant told me that because I was a small female in a male-dominated industry, I needed to learn to print on the “auto” or automatic machine if I wanted anyone to listen to me. So, I would go in every morning at 4 AM and just start practicing. Pretty quickly, I became one bad-ass printer.

Learning is a sacred journey for business professionals and entrepreneurs. Is there anything that you’ve discovered about yourself since the inception of KingPro that surprised you?

I used to think that I had to do everything and take every job that came my way. I took the small, $25 jobs; I’d work all day and all night, thinking the more time put in, the bigger the output. This is entirely NOT true.

You have to have a strategy and a plan, say yes to some things and no to others, have really good people on your team and cultivate your relationship with your staff.

Dani, as a rising entrepreneur you’ve partnered with the higher echelon of Nike, Instagram, and celebrities with Epic Records (to name a few), what insights can you share about branding and how companies align their artistic vision with consumer expectations?

They spend money on design and creative. A lot of small brands think they can skip this step. You have to invest in this part to have the most impact.

As the founder and owner of King Production, the entity takes pride in finding the best materials and designs to serve its audience. What performance or logistical challenges does KingPro address by participating in the specialty graphics space?

Since Covid, there have been a lot of challenges: shortages, blanks being available one day and gone the next, shipping delays, huge price increases, etc.

Back in 2020, I had a massive order of black masks that I had produced in China, but suddenly there were bans from FedEx and other shipping companies preventing black masks from going out. I had deadlines and orders to fulfill, and my factory kept telling me not to worry. I soon got a tracking number from California. Afterward, they told me they had someone fly from China to LA to get my order shipped to me.

What guidance do you have for any prospective graphics design professionals seeking employment in the industry, or aspiring to become a vendor in the industry?

Keep learning and keep working hard. My dad had a saying in his email signature, which I thought was so stupid at the time. It said, "Don't become a dinosaur." He said that because technology advances so fast, you will be outdated if you don't keep up with the changes. As an adult, I learned the importance of that message and why it’s critical to keep learning and stay on top of the latest trends, pricing, and software.

You’re enjoying exciting milestones to date! How does it feel to be recognized in Hypebeast printing alongside the legendary Virgil Abloh?

Meeting Virgil was the highlight of my career. I was so nervous I could barely talk. I don't think anything can top that. Virgil brought together this juxtaposition of streetwear and high fashion that I just loved.

Art is celebrated through many lenses which ignites all sorts of emotions. What moments have made you feel you’re floating on cloud nine?

One of my clients, Livin Cool, was huge on getting his products to models and influencers. Suddenly I saw Delia Belle, daughter of Lisa Rinna in one of his suits, and I commented on the photo, "I just wet my pants." Lisa Rinna liked the comment! Even telling this story feels surreal.

Printing for Instagram was insane. I was so shocked. The only way I could describe it was being high on life.

What moments have challenged your devotion to your art and business philosophy?

I produced some hats for one of my loyal clients. He ordered some cut-and-sew products, and my factory in China mistakenly delivered the items with logos only on one side. I felt the right thing to do was to give my client a full credit for the product since "items weren't delivered as approved." I offered him a choice of reproducing the items or using the credit towards any other items. He selected the latter, which was thousands of dollars of cost to me.

At the time, my business funds were tight, so by the time he selected the items and designs, I had to use my own money to buy the blanks and produce them. I'm happy I was able to honor my word and keep a life-long client.

KingPro has become successful due to referrals. How important are referrals in managing a business?

You’ve proven yourself by speaking up when you were interested in securing jobs. This sets the tone of more clients organically seeking you out.

Referrals are key. Good word spreads fast, but if you f* up, that word spreads even faster. It’s important to hold yourself to a high standard and stay on top of your business.

The consumer market is saturated with influencers selling products and services on social media. How can KingPro help these influencers market their messages more artistically on these visual online and offline distribution channels?

Customization is vital. Making things that are custom and specific to your brand are key.

Dani, what do the following words mean to you?
Design - Life
Competition - Me v Me
Quality - Most Important Thing
Joy - Printing

KingPro offers several services including: Screen Printing, Cut & Sew, Embroidery, Design, and Signage. What are the top services that are popular among businesses and individual clients?

T-shirts, t-shirts, t-shirts.
Merch is forever and having wearable art of advertisements is invaluable for brands.

What service do you anticipate growing more popular in the next 2-3 years and why?

I have seen a huge increase in website services and e-commerce. I fell back into marketing this recently, because four years ago, I was charging five figures for a website. After Covid, I dropped my prices, but now I am realizing people are willing to pay for your services rather than doing the project themselves.

What items are challenging to design and print?

I focus on apparel, but hardwoods are more challenging.

What guidance do you have for business owners on a budget seeking specialty graphics services?

Design: we work with people to make their design have the most impact without having a ton of colors. I like making recommendations to people and helping them do what will reduce their cost but still have the most impact.

Enough about the arts and business! Dani, who and what are the sources that keep you grounded while there’s a whirlwind of opportunities competing for your attention and business?

Trying my best to get back to everyone and waking up really early.

Is there a book you recommend others to read that left a great impact on you?

Yes - my dear friend Squidell (the older brother of music artist Popcaan) recommended a book called The Four Agreements. He told me to read it and it will change your life. The overall message I took from it is, don't let people affect you and realize that you affect others.

I used to get offended, take things personally, and lose a lot of sleep, but now I try to let go of things out of my control.

This reminds me of something that happened recently. Two years ago, my team and I were in a group chat with one of my clients, who got upset about something she felt was irrational. One of my employees asked me why I let someone talk to me like that. I explained that she was a client but then realized the conversation was out of line. I never responded to her after that.

Two years later, I got a call from a number I didn’t recognize. When I answered, the first words I heard were, "Dani, don't hang up." It was the client calling to apologize and tell me she felt so bad for what she said two years earlier and thought of me so many times since. She was going through a lot at the time and made a mistake.

I was happy to hear that because I genuinely liked her and liked working with her. Sometimes you just have let people deal with what they are going through and come back to you because it might not even be about you.

Are there any KingPro events or activities that audiences can keep an eye out for?

We are working on opening a new print shop! Follow my IG for details and updates. Hopefully, we'll have a launch event this summer.

Please share with audiences how they can support your work.

My personal IG is @kingprodani
Business IG is @King Pro
Email: kingpromerch(at)gmail(dot)com
To place an order kingproja.com

January 25, 2022

MyTime Invites People & Brands to Create Memories

 Start Making Memories Today!

Credit: Michael Bartlett, Founder MyTime

Michael is an accomplished leader with an expertise in finding creative solutions to complex problems. Increasing qualified data capture and user generated content for brands are complex problems, but that's just the start. His current mission at MyTime is to become the world’s most recognised and trusted social competition platform. MyTime offers brands growth without the growing pains, strategy without the rules, and a destination for consumer collaboration where ideas come to life and imaginations run free. Learn more here.

#artists #marketing #writers #living #outdoors #joy #family 
#community #global #social #learning #sharing

Calling All Creatives!
Referenced Book in Conversation: Limitless

Credit: Limitless by Jim Kwik

November 24, 2021

FirstHive on Marketing Education & Big Data

CEO Aditya Bhamidipaty of FirstHive joins Sasha on Moving Mountains.

Credit: Moving Mountains with Sasha

Aditya Bhamidipaty, Founder and CEO of FirstHive, joins Sasha on Moving Mountains.  ​His stewardship of FirstHive has empowered it to be among the first to incorporate machine learning into customer data profiling. Founded in 2016, FirstHive has customer deployments in some of the leading BFSI, FMCG, and manufacturing enterprises across the US and the Indo-Pacific region. 

Credit: FirstHive

FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.) It integrates with all the customer touchpoints deployed by a brand to pull in data to a single interface and build rich customer profiles which can be grouped into relevant, intelligent cohorts. FirstHive also supports creation and execution of customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. Its advanced customer journey orchestration capabilities enable a marketer to use behavioural triggers from a particular channel to initiate an action in another channel. All this while providing complete visibility through comprehensive dashboards and analytics, and ability to steer the campaigns, in real-time. Credit: F6S

Below are a few sample White Papers shared by FirstHive that educate and provide clarity to businesses, entrepreneurs and appropriate end users from marketing & data to IT teams.  Learn more about big data, customer data platform, social media management and more here.
  • Building Customer Loyalty or Focusing On Engagement
  • Artificial Intelligence in Customer Data Platforms
  • Why you need a Marketing Automation platform along with your CRM

February 20, 2021

Meet Keith Hoffert - Storyteller, Producer and Chef

#Storytelling 

Content Creation | Media | Ingredients | Foodies | Learning 

Leverage the latest mediums to pivot business challenges in the market.

Learn how to enrich consumer experiences as marketing continues evolving.

Chef Hoffert's insights appear in the multi-part multimedia global interviews. (1/8)


Topics Covered 

Training, Teamwork, Management, Learning, Listening, 

Creativity, Change Management; Delivery


Image Credit: Keith Hoffert; Studio Ten



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