The Imagination Muscle By Albert Read

Credit: The Imagination Muscle

Overview

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Albert Read reveals how we can harness the imagination in our day-to-day lives and why, in the new age of technology, it is more pressing than ever that we do so. He explores where to find ideas, how to foster skills in observation and connection, and how to be more attentive to the fluxes of our own minds. After all, as Read expertly outlines, the imagination is our supreme gift, our biggest opportunity, our greatest source of fulfillment and our most vital asset for the future. The book is illustrated throughout with approximately 60 images. Read more here. Credit: Hachette Book Group; The Imagination Muscle. 

The Burden of Bad Ideas By Heather Mac Donald

 

Credit: The Burden of Bad Ideas

Overview

Critics have attacked the foolishness of some of today's elite thought from many angles, but few have examined the real-world consequences of those ideas. In The Burden of Bad Ideas, Heather Mac Donald reports on their disastrous effects throughout our society. At a Brooklyn high school, students perfect their graffiti skills for academic credit. An Ivy League law professor urges blacks to steal from their employers. Washington bureaucrats regard theft by drug addicts as evidence of disability, thereby justifying benefits. Public health officials argue that racism and sexism cause women to get AIDS. America's premier monument to knowledge, the Smithsonian Institution, portrays science as white man's religion. Such absurdities, Ms. Mac Donald argues, grow out of a powerful set of ideas that have governed our public policy for decades, the product of university faculties and a professional elite who are convinced that America is a deeply unjust society. And while these beliefs have damaged the nation as a whole, she observes, they have hit the poor especially hard. Read more at The Burden of Bad Ideas. Credit: Manhattan Institute.

The Laws of Human Nature By Robert Greene

Credit: The Laws of Human Nature

Overview

Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all, understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Read more here. Credit: Abe Books.

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The Sweaty Startup By Nick Huber

Credit: The Sweaty Startup By Nick Huber

 Overview

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.

In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win. Read more at Harper Collins.

Podcasting Do's and Don'ts on a Budget

 

Credit: Jake Hill

 

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"Podcasting - Dos and Don'ts on a Budget" market the basic principles of podcasting which offer a refresh of priceless ideas that can be leveraged by novice and intermediate professionals within the podcasting realm. Seasoned digital marketer Jake Hill provides a broad and detailed landscape of the podcasting field. Readers learn how to establish a podcasting platform by incorporating a few essential variables to get started as this unique digital asset can help businesses grow their brand, assist professionals establish authority in their field, expand the means of e-commerce sales growth, connect with untapped audiences waiting to discover new products and services, developing new auditory communities; etc. This essential guide is packaged with friendly formatting which also permits readers to take notes for self-reflection as they navigate through the dos and don'ts of podcasting. Even veteran podcasting professionals have benefited from revisiting these tips to refine their existing podcasting projects. Credit: AuthorJakeHill.com; HRB P.

Subtract by Leidy Klotz

Credit: Subtract by Leidy Klotz

Overview

We pile on “to-dos” but don’t consider “stop-doings.” We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we don’t subtract. Leidy Klotz’s pioneering research shows us what is true whether we’re building Lego models, cities, grilled-cheese sandwiches, or strategic plans: Our minds tend to add before taking away, and this is holding us back. But we have a choice―our blind spot need not go on taking its toll. Subtract arms us with the science of less and empowers us to revolutionize our day-to-day lives and shift how we move through the world. More or less. Credit: Subtract & Leidy Klotz. 

The New Executive Brain by Elkhonon Goldberg

 

Credit: The New Executive Brain

Elkhonon Goldberg's groundbreaking The Executive Brain was a classic of scientific writing, revealing how the frontal lobes command the most human parts of the mind. Now he offers a completely new book, providing fresh, iconoclastic ideas about the relationship between the brain and the mind. In The New Executive Brain, Goldberg paints a sweeping panorama of cutting-edge thinking in cognitive neuroscience and neuropsychology, one that ranges far beyond the frontal lobes. Drawing on the latest discoveries, and developing complex scientific ideas and relating them to real life through many fascinating case studies and anecdotes, the author explores how the brain engages in complex decision-making; how it deals with novelty and ambiguity; and how it addresses moral choices. At every step, Goldberg challenges entrenched assumptions. For example, we know that the left hemisphere of the brain is the seat of language--but Goldberg argues that language may not be the central adaptation of the left hemisphere. Apes lack language, yet many also show evidence of asymmetric hemispheric development. Goldberg also finds that a complex interaction between the frontal lobes and the amygdale--between a recently evolved and a much older part of the brain--controls emotion, as conscious thoughts meet automatic impulses. The author illustrates this observation with a personal example: the difficulty he experienced when trying to pick up a baby alligator he knew to be harmless, as his amygdala battled his effort to extend his hand.

In the years since the original Executive Brain, Goldberg has remained at the front of his field, constantly challenging orthodoxy. In this revised and expanded edition, he affirms his place as one of our most creative and insightful scientists, offering lucid writing and bold, paradigm-shifting ideas. Credit: Oxford University Press

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