People Buy You (Sales Gravy)

 

Credit: People Buy You

Overview

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company’s reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

If you want to know the real secret to what matters most in business, just look in the mirror. That’s right, it’s YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Credit: Excerpt, People Buy You; Jeb Blount.

Bag Man By Lew Frankfort

Credit: Bag Man; Lew Frankfort

Overview

The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand. Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment--accessible luxury--that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs. Credit: Thrift Books.

The Sweaty Startup By Nick Huber

Credit: The Sweaty Startup By Nick Huber

 Overview

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. To them, success is about changing the world through constant innovation. But the truth is, 99.999 percent of businesses that pursue this strategy will fail.

In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It’s not about doing what you love or pursuing your passion. It’s about following the path of least resistance and executing on a proven idea in a proven market to win. Read more at Harper Collins.

Podcasting Do's and Don'ts on a Budget

 

Credit: Jake Hill

 

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"Podcasting - Dos and Don'ts on a Budget" market the basic principles of podcasting which offer a refresh of priceless ideas that can be leveraged by novice and intermediate professionals within the podcasting realm. Seasoned digital marketer Jake Hill provides a broad and detailed landscape of the podcasting field. Readers learn how to establish a podcasting platform by incorporating a few essential variables to get started as this unique digital asset can help businesses grow their brand, assist professionals establish authority in their field, expand the means of e-commerce sales growth, connect with untapped audiences waiting to discover new products and services, developing new auditory communities; etc. This essential guide is packaged with friendly formatting which also permits readers to take notes for self-reflection as they navigate through the dos and don'ts of podcasting. Even veteran podcasting professionals have benefited from revisiting these tips to refine their existing podcasting projects. Credit: AuthorJakeHill.com; HRB P.