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| Credit: The Power of Moments |
Overview
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? This book features captivating stories of people who have created standout moments: The owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests. Relief workers who beat a deadly health practice in one village by causing the locals to “trip over the truth.” The scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Excerpt Credit: The Power of Moments; Chip Heath; Dan Heath (HeathBrothers.com).
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